SUCCESS STORY
$22M year-one saving
Global FMCG Company: Marketing Agency Spend Optimisation
Re-engineering the creative processes to reduce cost, improve quality and accelerate speed to market
Outcomes
$22M year-one saving
Delivered through process redesign and commercial optimisation
$10M additional opportunity
Future savings identified through refined agency models
35% faster speed to market
Lean creative workflows accelerated delivery cycles
90% rework reduction
Forecast improvement in creative and artwork accuracy
transparent cost control
Real-time visibility through 4C’s cost tracking tool
BACKGROUND
A global FMCG organisation partnered with 4C to reduce rising marketing agency costs and improve the efficiency of creative and artwork processes.
The business needed to increase transparency, streamline workflows and accelerate speed to market without compromising quality or straining agency relationships.
the challenge
Marketing agency costs were high and difficult to track, with limited visibility across creative, production and artwork spend. Multiple departments were involved in the process, creating inefficiencies, duplication and high rework rates. The organisation needed a scalable solution that reduced cost, protected creative quality and maintained strong partnerships with incumbent agencies.
SOLUTION
4C delivered a targeted programme to optimise spend and transform creative processes:
- Conducted a 12-week review of agency operations, competitive benchmarks and cost structures
- Applied lean tools to re-engineer creative and artwork workflows across Marketing, Sales, Legal, R&D, IT and Quality
- Disaggregated agency services and ran a sourcing exercise evaluating 200 potential vendors
- Introduced 4C’s proprietary cost tracker to improve spend transparency and governance