SUCCESS STORY
£145M potential profit over 10 years
Public Hospital Laboratories:
Commercialisation and Revenue Growth Strategy
- Supporting sustainable growth at a Public Hospital
Outcomes
Commercial strategy established
A clear, defensible strategy aligned to their clinical mission and brand, providing leadership with confidence and direction, with a potential of reaching £145m of profit in the upcoming 10 years.
Prioritised opportunities
Identification and prioritisation of high‑value opportunities against design principles. Specialist testing, professional services, and clinical trial support.
Commercial capability assessment
Defined the capabilities required to operate commercially at scale, including pricing, OPEX, CAPEX and service design.
Clear recommendations & next steps
A practical pathway to move from strategic analysis to execution, centred on establishing the core enablers required for sustainable commercial delivery.
BACKGROUND
This hospital is internationally recognised for their excellence in rare disease diagnostics.
Facing rising demand and infrastructure investment needs, we explored commercialisation of their expertiseto diversify income, reinvest in capability, and sustain innovation while protecting their values.
the challenge
- Develop a clear commercial strategy forgenomics and laboratory medicine services
- Identify viable commercial opportunities across domestic and international markets
- Balance commercial growth with internal ethics and patient impact
- Provide clarity on what options to pursue, and what not to pursue and why
SOLUTION
- Conducted a desktop-based exercise and stakeholder interviews to understand appetite for, and feasibility of, the options proposed
- Conducted a market assessment across domestic and international markets
- Assessed current capabilities, infrastructure, and pricing
- Presented opportunities, supported by detailed financial modelling, showing near-term revenue and longer-term strategic value
Following this first phase, the next phases include market testing and the development of detailed business cases for each solution, then implementation support on all aspects of legals, contract management, marketing and procurement.